🚀 Hackathon 2025: Build to last in practice.

🌟 More then just a competition

Hackathon is not only about competing but also about searching for meaningful ideas. This year, we focused on innovations in projects that help our clients grow, while also exploring new business opportunities for GoodRequest.

📅 How did we approach it this year?

This year, we took a slightly different approach to the Hackathon. Instead of the usual workday setting, we met on a Saturday - voluntarily, eager to create, and motivated by a prize pool for the best ideas.

The process itself also changed. Instead of spontaneous brainstorming on the spot, teams were tasked with developing their ideas before the Hackathon day. The goal was to gather as much input as possible - from business insights to technological possibilities - so that on the day itself, we could focus solely on creating solutions.

The Hackathon day then became a space for rapid progress: preparing a functional prototype, refining business value, and crafting a strong presentation. Teams were expected not only to showcase what they created but also to explain why it makes sense - for the client, for us as a company, and for the future of digital.

🤔 What did we focus on?

We framed the topics into two main areas:

1. Innovations for clients: Ideas that could be the beginning of something bigger – expanding products to new platforms, new functionalities, or leveraging technologies that can elevate the service to a higher level. All with one goal: to bring greater value to the client.
2. Business impulses for GR: We also focused on concepts that can strengthen our position in the market – whether it’s new internal tools, content formats, or ideas for services that help us communicate our know-how more clearly and stand out in the digital world. The goal was to explore new ways to grow.

🏁 Results?

Seven hours full of brainstorming and prototyping. As has become our tradition, this year we saw ideas that even Musk or Bezos wouldn’t be ashamed of.

💡Most interesting projects of Hackathon 2025

This year, we had the chance to see many great ideas. Here is a selection of some of them:

• Wallet as a Service: Filip Šašala focused on digital wallets as a service with an emphasis on loyalty cards. Wallet as a Service allows easy integration of digital loyalty cards into mobile apps, providing secure storage and customization of loyalty programs.
• Accessibility Testing Tool: A team led by our Frontend lead and accessibility ambassador Andrej Nemeček created a prototype tool that makes it easy to get an overview of how accessible a website is.
• AI Virtual Assistant: An experiment with an AI assistant that handles customer requests by voice showed that voice interfaces have a place even in the B2C sector. Sometimes, it can solve more than just user comfort.

🏆 Winners and awards

After 7 hours of brainstorming and prototyping, we had the opportunity to see presentations full of ideas with real potential. The teams presented outcomes that could easily go into pilot operation tomorrow.

1. First place: Infrastructure 2.0 – The DevOps team led by Dušan Dragula tackled a challenge familiar to every technology partner: how to keep infrastructure efficient as technologies and client needs constantly evolve.
2. Second place: GoodAnalytics – Marek Matušica and his team aimed to give data a face (and meaning). Their data analytics solution is designed to better visualize and interpret data in the context of a digital product. It’s not just about dashboards, but a tool that can actively alert to issues in the user journey.
3. Third place: ClaritySprint – An intensive 5-day process that helps companies validate whether their idea has a chance to succeed. Adam Rakús prepared a framework that can benefit not only corporations but also serve as an innovation in our discovery process.

🎉 Congratulations to the winners! 🎉

⭐️ Conclusion? Nobody loses!

Hackathon is not the goal. It’s an impulse. Even if not every idea ends up in production, each one moves the team, the product, and the company a step forward. And that’s exactly what we expect from innovation.

We’re not here just to react to assignments. We want to bring ideas that matter-for our clients, users, and ourselves as a team. To be a partner who doesn’t look for shortcuts, but builds digital solutions that will stand the test of five or even ten years.

GoodRequest is here to be a relevant partner in the long term. Hackathon is just one of the moments when we turn this ambition into concrete steps. And it’s often on days like these that the best changes are born.