<p><strong>Imagine Opening Your Banking App...</strong></p><p>Instead of feeling frustrated by complicated options, you’re greeted by a simple and intuitive interface. Everything you need is at your fingertips, and you might even smile thanks to a playful animation or a witty message. That’s the power of design – turning something as complex as managing finances into an enjoyable experience.</p><p>This was the core message of the George UX Conf in Vienna. The conference showcased how great design can make financial services more accessible, understandable, and even fun. Curious about how this works? Read on for my insights and key takeaways.</p><h2>Why FinTech?</h2><p>FinTech captivates designers for a simple reason—it empowers us to create meaningful change quickly and effectively. From streamlining payment processes to enhancing financial literacy, the possibilities are vast.</p><h2>Practical Lessons from the Best</h2><p>One of the standout talks at the conference came from Marla Mitelman, who has 25 years of design experience at J.P. Morgan. Her message was simple: More practicality, less “smart” talk. As designers, we sometimes tend to overcomplicate things—adding processes, tools, and methods that no one actually needs. But our job is to simplify. Not to appear sophisticated, but to ensure that our products truly work.</p>

<h2>More Pragmatism, Please</h2><p>Another talk that resonated with me was the presentation by Margarida Bothelo, Lead Product Designer at Revolut. She emphasized that design is not a dogma—it shouldn’t be about rigid processes or complicated jargon, but about what’s truly useful. The goal of FinTech apps isn’t to turn people into financial experts. Their purpose is to teach users why it’s important to manage money responsibly and how they can achieve that with ease.</p>

<h2>Functional Design Is a Given Today</h2><p>A well-designed app won’t amaze anyone today—it’s the minimum expectation for design. What makes a product truly exceptional is the joy of using it. This was precisely the focus of Mig Reyes, Head of Product Design at Duolingo. In his talk, he emphasized that “delight” is often the greatest added value.</p><p>What does that mean in practice? Small details—from subtle animations to bold visual elements—can transform an ordinary experience into something unforgettable.</p><p>Mig also highlighted that delight isn’t just about visuals; it’s about how design can “reward” users for their efforts. Duolingo is a perfect example, building a habit of language learning through playful and motivating features that never fail to put a smile on your face.</p><h2>Hiding Complexity</h2><p>One of the main themes of the conference was how to hide complexity. Many FinTech apps are built on complicated processes that users don’t need to see. On the contrary, users want a clear, simple interface that helps them achieve their goals without feeling overwhelmed. Absorbing complexity in the background while displaying only the essentials—that’s the real challenge.</p><h2>The Language That Matters</h2><p>Another important topic was content design. The language, tone, and manner in which an app communicates have a huge impact on how users perceive the product. Well-crafted text can transform complex processes into something understandable and intuitive. As designers, we shouldn’t underestimate this aspect.</p>

<h2>Talks Available Online</h2><p>If These Ideas Caught Your Interest, all talks from George UX Conf are available for free on <a href="https://www.youtube.com/watch?v=HmPvYYul1qY&amp;t=11564s">Erste Group's YouTube channel.</a> I particularly recommend watching the presentations by Marla Mitelman and Mig Reyes. If you’re looking for inspiration, you’ll definitely find it there.</p><h2>What Did I Take Away from the Conference?</h2><p>George UX Conf was a great reminder that design can transform the world of finance for the better. For me personally, it was an inspiration to look at how we can raise the bar in our own projects. Today, what makes products exceptional isn’t just their functionality—it’s the experience they provide. If you’re interested in bringing something similar to your products, I’d be happy to discuss it with you.</p>

Môže byť banková aplikácia nielen užitočná, ale aj zábavná? Na George UX Conf vo Viedni dizajnéri z celého sveta ukázali, ako možno premeniť zložité finančné procesy na príjemný používateľský zážitok. Od inšpiratívnych prednášok o skrytí komplexnosti až po praktické rady, ako priniesť radosť do aplikácií. Tu sú najcennejšie lekcie, ktoré by mal poznať každý tvorca digitálnych produktov.

Report z George UX Conf: Ako dizajn mení svet financií

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Adam Rakús

Can a Banking App Be Not Only Useful but Also Fun? At the George UX Conf in Vienna, designers from around the world demonstrated how to transform complex financial processes into an enjoyable user experience. From inspiring talks on simplifying complexity to practical tips on bringing joy to apps, the conference offered valuable lessons every digital product creator should know.

Report from George UX Conf: How Design is Changing the World of Finance

This is the first of several webinars under our series AI Strategically. Sign up to get updates about future events.

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<h2>Implement AI in your business strategically</h2><p>We’re kicking off our AI Strategically webinar series with a deep dive into building the right foundation and identifying high-impact AI use cases for your business. Throughout the series, we’ll explore AI-driven solutions tailored for:</p><ul><li>Banking, Telco, Insurance and Finance industries</li><li>Product, Innovation and Customer Success leaders</li><li>Anyone who is looking for a way to implement AI in their company</li></ul><h2>What you’ll learn</h2><p><strong>How to get started –</strong> Pinpoint the right use case and master the implementation process.</p><p><strong>Costs &amp; ROI –</strong> Understand investment requirements and how to measure returns.</p><p><strong>Real-life examples –</strong> &nbsp; Learn from successful AI implementations and gain practical insights.</p><p><strong>Key success factors </strong>– Avoid common mistakes and set your organization up for AI success.</p><h2>Drive AI in your company &amp; skip common challenges</h2><p><strong>Unclear expectations –</strong> Many companies don’t know what to expect from AI, or their expectations are too big. Know where is the sweet spot, what’s possible and what isn’t.</p><p><strong>Initial steps confusion –</strong> You know what you want to impement but don’t know where to start? We’ll show you how to be clear on what to do and plan your whole timeline.</p><p><strong>Compliance AI comes with regulatory challenges –</strong> especially in data-sensitive industries. We teach you how to navigate the maze of compliance to ensure your implementation is both secure and lawful.</p><p><strong>Costs and ROI concerns –</strong> In any corporate project, there must be a clear path to positive ROI. If you don’t know how to plan and calculate it, the project might not even get started. Don’t let unclear ROI expectations get in the way of the implementation. Learn how to predict it.</p><p><strong>Implementation challenges &nbsp;–</strong> Translating AI strategies into actionable plans can be overwhelming. The road to implementation is often unclear. We tech you how to ensure your AI initiatives move seamlessly from concept to reality.</p><p><strong>Post-implementation –</strong> Any AI project requires regular monitoring, fine-tuning, and updates to remain effective and relevant. Models can degrade over time as data and business conditions change. Learn to continually manage and update the software to get even better results.</p>

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GoodRequest

Exclusive webinar series for Product, Innovation, Customer Success and CX leaders.

How to find high-impact AI use cases in Fintech, Banking, Telco and Insurance

<h2>We’re starting…</h2><p>The day kicked off with an all-hands meeting at our Žilina office, featuring an inspiring speech by our CEO, Tomáš. As always, his energy and optimism set the tone for the entire event.</p><p>Together with our leaders, we reflected on the successes of the past year while openly discussing the challenges and setbacks that helped us grow. Individual teams also contributed to the program, sharing their stories – what they worked on, what motivated them, and even a few funny moments. 😊 This opening session brought plenty of smiles and inspiration, setting the perfect vibe for a day full of shared experiences.</p>

<h2>Building a Bridge – A Team Challenge</h2><p>The highlight of the day was a group activity: <strong>building a bridge in the sand</strong>. Under the blazing heat and scorching sand, we couldn’t help but question if this was the right choice – but seeing the entire team join in with smiles and tackle the challenge spoke volumes.</p><p>Each team was tasked with constructing a section of the bridge. They had to think strategically about materials and collaborate closely to ensure the segments were sturdy and fit together seamlessly. The final moment came when we connected all the parts and anxiously watched to see if the bridge could support a remote-controlled car.</p><p>Everyone approached the challenge with determination and positivity, perfectly reflecting what GoodRequest is all about – together, we can build something that lasts.</p>

<h2>Activities for Everyone – Sports, Creativity, and Relaxation</h2><p>After completing the main challenge, we dove into sports and relaxation activities. Our sports enthusiasts could join football and volleyball tournaments, participate in circuit training, play badminton, or unwind on paddleboards.</p><p>For those who preferred a more laid-back vibe, we offered yoga, pétanque, or a creative session painting our values with acrylics. Everyone found their favorite way to recharge, whether through sports or artistic expression.</p>

<h2>Barbecue and Evening Fun Under the Stars</h2><p>The evening was spent enjoying delicious food, wine, and engaging conversations. For those still full of energy, the dance floor was the place to let loose. Colleagues soaked in the atmosphere of one of the last warm evenings, creating memories that will surely stay with us all.</p>

<h2>Organizing with a Smile: A Personal Reflection</h2><p>As the organizer of this teambuilding event, I was incredibly happy to contribute to making this day a memorable experience for everyone. From the very first steps of planning to the final details, our entire organizing team worked hard to create a program that would appeal to everyone, regardless of their interests. Our goal was to craft a day full of fun, unity, and shared moments that everyone could take home as a cherished memory.</p><h2>In Conclusion…</h2><p>GR8 Day once again confirmed that GoodRequest is not just a company – it’s a place where relationships are built, where values are truly lived, and where we create a positive and inspiring environment for one another. I hope this teambuilding event stays in our memories for a long time, and I’m already looking forward to the next shared adventures and successes that lie ahead.</p>

V GoodRequest je teambuilding viac než len stretnutie – je to čas, keď sa môžeme lepšie spoznať, porozprávať sa aj o veciach mimo práce, zabaviť sa a užiť si spoločný čas. Septembrový GR8 Day v krásnom prostredí eXtreme parku odzrkadľoval naše hodnoty, ktoré denne žijeme: Build to last, Lead by example a United like Manchester.

GR8 Day 2024: Ako v GoodRequest budujeme mosty

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At GoodRequest, teambuilding isn’t just an event – it’s a chance to truly connect, share stories beyond work, have fun, and create lasting memories together. This September’s GR8 Day, set against the stunning backdrop of eXtreme Park, perfectly embodied the values we live by every day: Build to Last, Lead by Example, and United like Manchester.

GR8 Day: Weaving Connections, Inspiring Innovation

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A digital guide for children in the world of finance TABI from Tatra banka

Modernization and streamlining of beauty salons with Notino Partner

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Creating a state-of-the-art experience for Benu pharmacies

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Creating a consistent digital experience for Fitshaker, the largest fitness community in Slovakia

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Report from George UX Conf: How Design is Changing the World of Finance

How to find high-impact AI use cases in Fintech, Banking, Telco and Insurance

GR8 Day: Weaving Connections, Inspiring Innovation

Experts in software developmentdigital productsapp developmentproduct design

We help turn ideas into long-term success

6 M

A digital guide for children in the world of finance TABI from Tatra banka

Modernization and streamlining of beauty salons with Notino Partner

2k+

Creating a state-of-the-art experience for Benu pharmacies

-35 %

Creating a consistent digital experience for Fitshaker, the largest fitness community in Slovakia

3

Creating an attractive design strategy for the most prestigious business magazine in Slovakia Forbes

What we do

Stay ahead of the curve.

Report from George UX Conf: How Design is Changing the World of Finance

How to find high-impact AI use cases in Fintech, Banking, Telco and Insurance

GR8 Day: Weaving Connections, Inspiring Innovation

Experts in
software developmentdigital productsapp developmentproduct design