Making shopping easier, faster, and more efficient with Kimbino

In 2018, our partner Hyperia came with a vision to launch a startup that would digitize leaflets. It quickly grew into a globally recognized product, attracting more than 50 million visits per month. Today, Kimbino is an international marketplace that brings together leaflets and interesting offers from various retail chains worldwide. Our collaboration with Kimbino led to the expansion of the platform with a mobile application, providing users with even greater convenient.

Kimbino makes shopping easier, faster, and more efficient for customers. They can find and compare prices in multiple stores, offering regular deals and discounts they might not have known about otherwise. The entire experience is enhanced by the app's simple and intuitive usability.

For partners - retail chains, Kimbino offers many advantages as well. The main benefit is increasing foot traffic to their stores by gaining visibility among potential customers. Partners can also customize their offers and promotions to be as appealing as possible to customers. They can track and analyze the results of their campaigns, allowing them to efficiently manage their marketing efforts and continue to progress and grow.

Kimbino contributes to ecology

Digitizing advertising leaflets gradually replaces the traditional paper format, thereby saving many forests. This digital format is also more convenient for customers, as they don't have to pick up, store, and to end throw away of leaflets. Many leaflets end up in municipal waste because not everyone recycles them.

The launch of Kimbino's MVP application brought success in the form of a rapid growth in traffic and an ever-increasing number of users. That's when the founders realized that the application had more potential than they had originally anticipated. Therefore, they decided to expand the application with new features and options that would make shopping easier for users while also helping sellers improve their offerings.

For a long period, the Kimbino application was only available on the web version and for Android devices. As the audience grew, the iOS version was not far behind. The first step was to redesign the application according to iOS guidelines, and then we decided to go for native development. Native development is considered a better choice compared to a hybrid approach because it allows complete control over the functionality and performance of the application. In a hybrid approach, one application is used for multiple platforms, which can cause certain performance issues or limitations in the features that can be implemented. In our case, we opted for native development as it allowed us to achieve better performance and take advantage of all the possibilities that iOS offers. Additionally, a native app provides better integration with the operating system and creates a sense of a unified ecosystem for users.

During more than four years of developing and maintaining the Kimbino applications, we had to tackle numerous technological challenges. In addition to adapting to the rapidly evolving digital world, developing new features and enhancements, and improving the performance and speed of the application, we also faced specific challenges of this project.

Many countries - a challenge

Another technological challenge we faced in the Kimbino project was the fact that the application is used by people from all over the world, specifically from more than 40 countries. 

Translations of texts were a crucial element in localizing the application into different languages. In addition to the accuracy and quality of translations, we also had to consider the varying lengths of words, date formats, times, and currencies.

Another challenge we had to address in connection with localization was taking into account the geographic locations of users and different time zones in various countries. Ensuring that leaflets and push notifications were displayed at the right time depending on the user's location was crucial. We had to adapt the content display based on the time zones of each country, which posed technical implementation challenges.

We can already reveal that the Kimbino application will soon surprise you with new features that we are currently working on.