Kickstarting Innovation in 2024

How to innovate: A Step-by-Step Guide

1. Identify the Problem

• Observe: Notice common problems that people face in their lives, work, or leisure. 
• Ask: Engage in conversations and directly ask people about their problems and frustrations. 
• Analyze: Monitor trends and statistics to uncover broader issues affecting your target audience.

2. Choose the Right One

• Urgency: Is it a problem that people feel daily and actively seek a solution for? 
• Size: How big is the impact of the problem on people's lives? 
• Solvability: Is there a real and affordable solution that can effectively solve the problem?

3. Validate the "Problem-Solution Fit"

• Prototyping: Create a simple prototype of your solution to test it in practice. 
• Feedback: Get feedback from real people affected by the problem. 
• Iteration: Based on feedback, modify and improve your solution until it finds its optimal form.

4. Gradual Development and Growth

• MVP (Minimum Viable Product): Start with a minimalistic version of the product that only includes "core" (basic) features. 
• Collect Data: Track metrics and analyze user behavior to gain valuable insights into their needs. 
• Adaptation: Based on data and feedback, continuously improve and expand the product with new features.

5. Remember

• Solving Real Problems: Focus on problems that really make people's lives difficult and prevent them from achieving their goals. 
• Constant Verification: Don't be afraid to experiment and test different solutions until you find the most effective one. 
• Open Communication: Actively communicate with users to stay informed about their needs and expectations.

Watch a preview of a conversation with Lukáš Havlásek, Chief E-commerce & Innovations Officer Notino, Mária Hatalová, Head of Innovations at Tatra banka, and our CEO Tomáš Lodňan,which we organized on the occasion of the 10th anniversary of GoodRequest's foundation. (Slovak only)